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Coming Soon Botany Blues hair FORTIFY Whip & Just Marvel Hair Oil
“In some Native languages the term for plants translates to “those who take care of us.”―Robin Wall Kimmerer
Let nature do what it does best...heal.
“Cancer is on the rise, infertility is on the rise, allergies in children are on the rise, and people can’t figure out why. The increases are not just due to genetics and new diagnostic techniques.”
-Nneka Leiba, director of healthy living science at EWG
Here is the tea...To achieve greater health, the beauty and personal care industry can’t be given a pass. We are miseducated. The truth: what you put on your skin is just as important as what you eat.
The low standards of the beauty and personal care industry allow toxic mashups to steal your health. Unfortunately, the idea that if products were surely that bad the FDA would step in is not accurate.
Paradise Blush is self-advocacy. Let’s halt the trade of health for “beauty” and instead let beauty serve health.
I believe the concept of “beauty” and its momentum towards impossible beauty standards has led to the beauty and personal care industry’s low safety standard.
The truth is, our confidence has been tampered with. Somewhere along the line, women were made to feel that being fearfully and wonderfully made wasn’t good enough. Unfortunately and perhaps even unknowingly, in an effort to bury these invented "inadequacies," we have embraced the personal care industry’s low bar. As a result, our health is left compromised. It’s time we asked, “What is the real cost of beauty?”
You may have issues in your body and you would never think that fragrances, lotions, body creams, or hair dyes could be the culprit.
Why is that?
I believe the standard for beauty is, "Beauty at all cost," and as a result, we keep the health talk at a comfortable distance. I think if we face the truth of what we are doing to our wellness in the name of beauty, we would have to unpack a deeper truth that we don't like ourselves a whole lot.
Instead, as a collective, we often bury the self talk and cling to the notion that the next "like" on our perfectly "done up" face is our oxygen.
Let's celebrate wellness with products that love you. Beauty is just the result.